Acrisure, Grand Rapids-based fintech company with ties to Steelers minority owner Thomas Tull, has secured the naming rights for the North Shore stadium in Pittsburgh, according to a report by the Pittsburgh Post-Gazette.
The deal will end the two-decades long relationship between two of Pittsburgh’s iconic franchises — the Steelers and Heinz, whose name has been synonymous with the football venue since it opened in 2001.
Acrisure, a fast-growing global insurance brokerage, may not be well known to fans in the Steel City but it does have a connection. Two years ago, the company acquired the insurance practice of artificial intelligence leader Tulco LLC, whose chairman and CEO is Mr. Tull.
A formal announcement regarding the naming rights could come as soon as tomorrow.