The University of Pittsburgh at Bradford has reestablished its communications major to meet employer needs for college graduates with strong communication skills. Students in the new major will study theories and practices of human communication, public speaking, interpersonal and intercultural communication, mass media, social media and more.
Students who take the major will also need a minor, and there are many that complement the communications major, said Jeff Guterman, director of the program.
“By taking a public relations minor, a student would have the preparation to go right into the public relations field,” he said. “Pitt-Bradford has more than three dozen minors, including marketing, digital graphic design, writing and many others that would pair nicely with this major.”
Dr. Steven Hardin, vice president and dean of academic affairs, said, “One of the reasons we brought this major back is that employers are asking for communication skills.”
A poll released late this summer by the Association of American Colleges and Universities confirmed that employers deem communications skills as “very important.”
Ninety percent of hiring managers said that being able to communicate effectively orally was very important, while 78 percent said that being able to communicate effectively in writing was very important.
The university will also maintain its broadcast communications major, a more technical degree that focuses on recording and editing sound and video recordings.
For more information on the communications major at Pitt-Bradford, contact Guterman at 814-362-7587 or firstname.lastname@example.org.