Format: Rock.

Target Audience: Men and Women 25-54, your best customers, loyal listeners to 100.1 The Hero.

Music Summary: 100.1 The Hero has been the premier rock station for well over a decade! Our motto is “Everything That Rocks!” and we mean it. The Hero’s library spans from the late ’60s (Jimi Hendrix, Led Zeppelin) through the ’70s (Van Halen, The Eagles) past the ’80s (Motley Crue, Ozzy, Guns N’ Roses) dives into the ’90s (Soundgarden, Alice In Chains, Green Day) the 2000’s (Nickelback, Staind, My Chemical Romance) 2010’s (Stone Sour, Shinedown, Three Days Grace) and The Hero is the only station in the area that plays new rock!

Local: Being local really does make a difference. Sure, we have weekend specialty shows, but our DJs are 100% local, not piped-in from out of the region like the other guys. We pick the music based on what people here like, not what some outside consultant thinks might work. All of our staff lives here and interacts with our loyal audience daily. We pride ourselves on the trust we’ve earned from being the voice of the community for years.

Digital: Our website, wbrrfm.com is the destination for thousands in and around the area for local news and sports reports, along with national headlines, and music news. Our Facebook page is a valuable tool to reach thousands of Hero listeners with a message delivered directly to their handheld device. The Hero also streams online nationwide on our website and mobile apps! All of these platforms are excellent choices to promote your business on.

Primary Listening Area: Northwestern Pennsylvania and Southwestern New York. (See coverage map below).

 

 

 

 

 

 

 

 

 

 

 

 

Specialty Shows:

Floydian Slip is a one-hour Pink Floyd show that is hyper-focused to the Male 35+ demographic available for sponsorship. It airs Friday nights and has been a weekend starter staple since 2008.

The House of Hair