The University of Pittsburgh at Bradford has received four awards — two gold and two silver — from the 2017 Collegiate Advertising Awards program, which recognizes U.S. colleges and universities for excellence in communications, marketing, advertising and promotions.
Pitt-Bradford received a Gold Award in the Recruitment – Series category for three of the brochures that admissions counselors use to recruit new students. The second Gold Award was in the Poster/Display category for a collage-type poster that was sent to regional high schools,
The university received a Silver Award in the Newspaper Ad – Series category for a series of print ads showcasing current students. The second Silver Award was in the Social Media Marketing category for the People of Pitt-Bradford campaign on Facebook and Instagram.
“We are very fortunate to have many hard-working and creative people who have helped us tell the Pitt-Bradford story, including designers, photographers, writers and editors,” said Pat Frantz Cercone, executive director of communications and marketing. “However, none of this great work would have been possible without our amazing students, faculty and staff.”
Diane Fitzgerald-Harris of Rochester, N.Y., designed the two projects that received gold as well as most of the other recruiting materials this year.
Mark Zampogna, a 1988 Pitt-Bradford alumnus and owner of Laser Layouts in Bradford, designed the award-winning newspaper ads, which appeared in regional newspapers last fall. The ads featured several local students, including Shantel English of Bradford, a double major in environmental studies and petroleum technology who studied in Tanzania; Katie Donovan of Warren, a criminal justice major who interned with the Conewango Township Police Department; Josh Walker of Rew, a criminal justice major who interned at FCI-McKean; Miranda Piccioli of Bradford, a biology major who researched dragonfly larvae; and Devin Weis of St. Marys, an engineering science and technology major, who researched abandoned oil and gas wells.
The People of Pitt-Bradford social media project was created by Maya Bingaman, a junior international affairs major from Stevens, who modeled it after the popular Humans of New York. Bingaman, a student worker in the Office of Communications and Marketing, interviewed students, faculty, staff and other campus employees who discussed a wide range of topics, including dealing with depression, working toward self-improvement, and finding inspiration.
Last month the People of Pitt-Bradford project also received a Silver Award in the Social Media category from the Council for Advancement and Support of Education.
Typically, the Collegiate Advertising Awards program receives more than 900 entries from college and universities throughout the United States. A panel of design and education marketing professionals judge the entries on creativity, layout/design, topography, production, quality and overall effectiveness.