For the first time since 2019, Major League Baseball will dedicate three days in August to players, focusing on showcasing them beyond their stats and on-field performances, according to a release distributed Thursday.
From Aug. 16-18, different aspects of players’ lives will be highlighted through in-stadium events, game broadcasts and social media. Day 1 will feature their personalities, friendships, and off-the-field interests. Day 2 will focus on their charitable causes, and Day 3 will celebrate the people who helped them on their path to the big leagues.
During the weekend, players will wear special New Era caps featuring each player’s uniform number on the side panel in a “youthful design,” according to the release. Players also will be able to use customized bats during the games and can wear cleats with personalized designs as well.
The goal of the weekend is to reach younger audiences, which have been growing over the past several years.
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